How does Orb360° compare to regular E-commerce photography?
According to NewWire, the global retail market is expected to reach $39.93 trillion in 2030, at a CAGR of 6.3%. Rapid growth in technology is expected to drive market growth during the forecast period. Fashion e-commerce makes up over 90% of the retail landscape and this is expected to grow a further 30% year on year making e-commerce the largest growing retail sector in the world.
The fashion industry is becoming more and more competitive and brands need to stand out from the competition using cutting-edge e-commerce photography. Product photography is more crucial than ever for businesses in today's digital age. With the use of 360 product photography, businesses can give customers a realistic and interactive view of their products that increase sales and conversion rates.
On an ORB360° shoot the ORB production team schedules and manages all shoot logistics. ORB360˚ images are immediately ready for use and don't require retouching. The standard cost for an Orb360 Photoshoot, at time of printing, is US$65/per image on a minimum of 75 images.
AMUR model | ORB360°
ORB360° photography allows customers to see all aspects of a product including any intricate details that might be missed with traditional photography. By providing customers with a complete view of products, luxury businesses can better show off their products and differentiate themselves from competitors.
ORB360° proprietary technique transcends the antiquated model of current photography for e-commerce sites by establishing a synergistic approach between hardware and software. ORB360° requires minimal effort from the brand side and offers a streamlined approach to photoshoots. Unlike the tedious amount of time it takes to set up and break down photoshoots e.i. backdrop, lighting, computers etc., this technology comes fully equipped with an operator to set up and break down the ORB360° unit in a timely manner. Each image requires little to no retouching due to our intuitive lighting technology and instantaneously gets uploaded to our cloud-based system.
Imagery and videos are available to download in mp4, gif, jpg, and interactive canvas. Each 360˚ spin consists of 72 individual images that can be individually manipulated by cropping, zooming or other creative means. ORB360˚ imagery is the only 360˚ view imaging solution that can be integrated with JOOR. It is also compatible with Shopify, Squarespace, and other e-commerce platforms.
In addition to giving customers a complete view of products, 360° product photography can also be used to create virtual reality experiences. This is often done in order to give customers a glimpse of what it would be like to use or wear their products. For example, a luxury clothing company might use 360° product photography to create a virtual dressing room where customers can try on clothes.
With ORB360°’s workflow, the number of products shot in a day easily triples the amount possible with a conventional photoshoot. The ORB has the ability to shoot up to 75 x 360° or 50 videos in a 9-hour day per unit. Large-scale shoot numbers are easily met by adding additional ORB units. Images provide an interactive 360˚ view of a product and allow zoom functionality on specific details.
ORB360° boosts product-level engagement by 93% with its Interactive imagery. 360° imagery also increases consumers’ willingness to purchase by 10-27% and return rates are reduced by 22%. Shoot costs are significantly reduced as shoots cover packshots used by marketing, merchandising, and production teams. In a world where first impressions count, it is essential that fashion brands utilize the most advanced e-commerce photography. Cost-effectiveness, efficiency, and high engagement rate are among some of the main reasons why luxury brands use ORB360˚ for their e-commerce, wholesale, and social media channels.