ORB360 FAQs
THE SHOOT
Where do the shoots take place?
The ORB360 solution is fully mobile. Our team brings all the equipment and a photographer-operator to your studio, office or backstage at a show. As long as there is enough space for the ORB360 unit, power and an internet connection, we can shoot anywhere.
What are the space requirements?
The mobile units allow for shoots in almost any location: a designer's studio, behind the scenes or at catwalk shows. Each unit needs a footprint of just 2.5 m wide x 2.7 m high.
What do I need to do to prepare for the shoot?
Decide whether you would like to shoot at ORB360's premises or at a location you provide, and send us the list of items to be shot 48 hours before the shoot.
On the day, please provide all garments and products, a brand representative to sign off the styling of each look and, if required, a model and hair and make-up.
What categories does the ORB shoot?
Fashion, homeware, art, collectables, beauty, archive pieces, spirits, wine and food have all been shot in the ORB360. You can see examples here. We welcome all types of products and are happy to arrange a test shoot for serious enquiries.
Is the lighting customisable?
Yes. Lighting is customised for each client according to their creative direction. Clients typically send us a brief for the style they are looking for before the shoot. We then run tests for approval and, once the client is happy, create a specification and save the settings.
There are some limits to the lighting we can produce naturally inside the ORB, so for more creative lighting we combine real-world lighting with editing to create the desired effect.
What background options are available?
We can shoot on any colour using professional colorama paper inside the ORB. If you need digital or 3D backgrounds, we deliver them through post-production.
Can ORB360 photograph handbags, shoes and accessories at my showroom?
Yes. ORB360 Mobile units travel to a brand's showroom, warehouse, office or backstage with an operator and all equipment. Each unit needs a footprint of 2.5 m wide x 2.7 m high, power and an internet connection, and shoots handbags, shoes, jewellery, accessories and ready-to-wear in photo, 360-degree spin and video.
Can I get product photos, 360-degree views and video from one shoot?
Yes. A single ORB360 session captures 2D packshots, ghost mannequin, on-model images, 72-frame 360-degree spins and video, all in identical light on the same unit, so there are no separate shoots to arrange. Files are uploaded to the brand's own folder in the ORDRE cloud DAM on the day of the shoot.
Which cities does ORB360 serve?
ORB360 has service centres in Paris, Milan, London, New York, Los Angeles, Madrid, Sydney, Hong Kong and Dubai. Units also travel to showrooms, trunk shows and fashion weeks in other locations on request.
CAPACITY
How long does it take to capture each ORB360˚?
A complete 360˚ capture takes around 20 seconds.
How many 360s can be shot each day?
Each ORB unit can shoot up to 75 x 360˚ spins or 50 videos in an 8-hour day. Larger volumes are met by adding more ORB units.
How many units do we need to produce 1,000 images in two days, combining on-model looks and accessories?
The exact number of images per day varies by client, depending on the type of products and the amount of styling required. As a guide, each machine typically achieves the following per day:
Packshots: ready-to-wear 100, accessories 70+
Ghosts: 65+
Videos: ready-to-wear 70+, accessories 50+
360s: 75+
To shoot 1,000+ images with a mix of ready-to-wear and accessories over two 8-hour days, we would initially recommend 4 to 5 machines.
Examples from real shoots:
900+ ready-to-wear images over two days with 3 machines
650+ ready-to-wear videos over two days with 2 machines
125+ accessory videos over two days with 1 machine
What makes such high daily capture rates possible, and how does that lower the price per image?
By combining automation, synchronised hardware, intelligent software and scalable studio practices, the ORB shoots and processes large volumes of high-quality images every day. This efficiency translates directly into a lower cost per image, without compromising on creativity or quality.
1. Automated turntable systems
Motorised turntables rotate garments or mannequins in precise increments (for example, 5° for 72 images per spin).
This reduces manual handling and gives consistent, repeatable captures for every product.
2. Synchronised multi-camera and lighting set-up
Synchronised camera rigs with consistent, high-CRI lighting give uniform image quality at every angle without repositioning.
This removes downtime between shots and reduces retakes, enabling fast, high-volume shooting.
3. Batch capture and triggering software
Our software controls camera triggering, rotation timing and capture intervals in real time.
It captures 72 images in a single rotation, often in under a minute.
4. On-the-fly cropping and frame alignment
Frames are aligned and cropped during or immediately after capture, minimising manual post-processing.
This saves hours of editing, so more sets can be processed each day.
5. Workflow integration and asset management
An integrated DAM (Digital Asset Management) system and custom scripts sort, tag and queue image sets for editing or export instantly.
Less organisational overhead means faster delivery and lower costs.
6. Scalable studio infrastructure
Our studio is optimised for parallel shoots, with multiple set-ups running at once on shared lighting and backdrops.
This keeps daily output high as demand grows.
7. Efficient post-processing pipelines
AI-assisted retouching, bulk cropping and automated background removal reduce time spent on manual edits.
This enables same-day turnaround while maintaining high visual standards.
IMAGERY AND RETOUCHING
What is offered beyond 360˚ imagery?
ORB360 is a full-service offering for B2B and e-commerce: 360˚ photography, 360˚ video, 2D imagery, flat-lay ghost imagery and different backgrounds. The service also includes advanced video edits, digital garment alterations and 3D creative options for an even richer viewing experience.
What are the pros and cons of 2D and 360˚ imagery?
The ORB produces both. Here is how they compare:
Feature | 360˚ view images | 2D images
Customer experience | Interactive and immersive | Static and less engaging
Product visualisation | Full 360˚ view: front, back, sides, top and bottom | Limited to selected angles, such as front and back
Detail inspection | High: viewers can zoom and rotate to inspect details | Moderate: depends on the number and quality of images
Return rate impact | Lower: a clearer understanding of fit and appearance | Higher: more chance of a mismatch between expectation and reality
Engagement time | Typically higher: interactive elements hold attention | Lower: viewers move on quickly after viewing static images
Technical complexity | Easy to achieve with the ORB and its post-processing software | Takes more time to set up and style before shooting
Website load speed impact | Higher: larger file sizes and interactive scripts | Lower: lighter and faster to load
Cost to produce | Lower: more shots are produced at a faster rate | Standard: cameras and lighting suffice
Suitability for mobile | Good with optimisation, can be responsive | Excellent: naturally mobile-friendly
Best for | Detailed, high-value or uniquely shaped garments and accessories | Simpler garments or quick catalogue listings
Is retouching included?
Thanks to the ORB's intelligent lighting, images and videos do not always need retouching. When they do, our retouching team is on hand. All image processing is done on site and meets the most demanding luxury brand image guidelines.
What is the turnaround for retouching images already in the ORB360 DAM?
Background changes, rescaling and simple retouching, such as removing wrinkles, stains or blemishes, typically take 24 hours.
More complex work, such as ghosting, colour changing or matching, and garment length or size adjustments, normally takes 48 hours.
If you need a faster turnaround, we also offer on-site retouching, with images available on the day of the shoot.
DELIVERY AND PLATFORMS
When and where are the assets delivered?
Files are uploaded on the day of the shoot to your own locked folder in The ORDRE Group's cloud-based DAM (Digital Asset Management), so distribution is seamless and immediate. Accessing the DAM is as easy as logging in to a website.
In which formats is content delivered?
Images and videos can be downloaded as an interactive 360˚ animation, 72 x JPEG, MP4, GIF and interactive canvas. Each 360˚ spin is made up of 72 individual images that can be cropped, zoomed or used creatively in other ways.
How do I load the imagery onto my e-commerce website?
Log in to your folder on the DAM and either select a product and embed its code, or run a bulk export and upload the files to your website.
Does ORB360 integrate with other platforms?
ORB360˚ is the only 360˚ view photography solution that integrates with JOOR, enhancing both the desktop and app B2B experience. It is also compatible with Shopify, Squarespace, Adobe and other e-commerce platforms. ORB360˚ imagery supports the professional buying process by showing every product detail.
AI IMAGERY
Can ORB360 turn flat lays into on-model images with accurate colour and fit?
Yes. ORB360 generates realistic on-model images, new poses and product video from a single flat lay or packshot, without a model shoot. Garments captured on the ORB are lit at 5600K and 95 CRI for true colour, and the ORB360 team checks every AI output against the physical product for colour and fit before delivery.
How can I create product page images before the campaign shoot is ready?
ORB360 shoots each product once on the ORB and generates the full product page from that capture: on-model front and back, ghost mannequin, detail shots and video. CAD files can also be converted straight to packshot or on-model imagery for line sheets and pre-production, before samples arrive.
Can ORB360 replace backgrounds or change the lighting without a reshoot?
Yes. ORB360 changes backgrounds to any tone, shifts lighting and colour temperature, places products in new scenes and removes unwanted objects, without reshooting. Background changes and simple retouching typically take 24 hours; ghosting and colour matching take 48 hours.
Does ORB360 work with images that were not shot on the ORB?
Yes. ORB360 AI services work with self-shot and third-party images as well as ORB captures, including on-model generation, relighting, background replacement and video. Every output is checked by the ORB360 team before delivery.
PRICING
How much does it cost?
ORB360 pricing is highly competitive. Contact us with your requirements and shoot numbers for a full quote.
CONTACT
For more questions, please contact an ORB360˚ Director in your region:
EUROPE
UNITED KINGDOM
AMERICAS
ASIA PACIFIC
MIDDLE EAST
SPAIN
