The ORB Mobile Unit is a shooting technology that integrates hardware and patented software for capturing high quality images and video.
ORB Mobile is an all-in-one service designed to optimise workflows, ensuring consistency, speed, and top-quality results.
It is a complete shooting solution that can photograph physical products, live models or mannequins in 2D, Flat Lay, Pins, Ghost, 360˚, E-commerce photo or video. Nominate your preferred output!
COMPACT & MOBILE UNITS
Easy-to-assemble units allow for sessions anywhere, from the showroom to backstage at fashion shows. Just a small footprint is required 2 m wide x 2.5 m high.
ALL IN ONE CONTENT CREATOR
STREAMLINE PROCESSES
On average, in a 9-hour workday, the ORB captures
100 x 2D Pack Shots
75 x 360° Videos
75 x Ghost Shots
50 Videos
Need more volume? Add more ORBs
YOUR CONTENT FACTORY
Present your collections with a clear visual focus for E-commerce, B2B, press, VIP clients, or industry professionals. The ORB captures all image requirements —2D, ghost, front, back, side, 360˚and video—all from a preferred location, saving time and streamlining digital content workflow.
DAM Integration
Assets are immediately uploaded to the client's own locked folder on the DAM (Digital Asset Management). The content can be downloaded in any format, uploaded to e-commerce sites and through an API can be sent to Joor, Shopify and any preferred platform.
MAKE INTERACTIVE PAGES
Make the image the focus. The 360° files are interactive and allow you to zoom in. You can also extract multiple views from the 360° content and create additional assets at no extra cost, offering a wide variety of content without needing to repeat the shoot.
INTELLIGENT LIGHTING SOFTWARE




Thanks to intelligent lighting, the images require minimal retouching. Processing is done on-site, meeting the visual standards of luxury brands. Retouching is provided, as necessary.
CREaTIVE SOLUTIONS
Create expressive, vibrant themes by modifying visual backgrounds for e-commerce or social media. Personalise your visual narrative with complete freedom.
BACKGROUND IMMERSION
Enter the 3D world by adding background images to your photography. Simply extract the frames and apply the desired background. It's that easy.
E-COMMERCE PAGES
Bring your e-commerce to life with a full photo library of images. Increase purchase intent by up to 27%
VIDEO CAMPAIGNS
Create e-commerce videos with MP4 presets. One of the many creative ways to bring your video content to life.
SOCIAL MEDIA
The ORB is the ideal tool for showcasing collections in various editorial on social media. Use it in reels, posts, videos, shopping and more.
EDITORIAL SHOOTS
Creative directors and stylists can experiment with innovative poses, framing, and techniques. Users can explore the complete looks while enjoying highly aesthetic images.
BRANDS WHO TRUST THE ORB
In addition to the ORB Mobile, the newest innovation from The Ordre Group is the ORB Studio, an in-house photography unit. Already adopted by high volume brands this high-tech, permanent setup allows businesses to capture all image requirements —2D, ghost, front, back, side, 360˚and video—all from their workspace, saving time and streamlining digital content workflow.
LEARN MORE ABOUT ORB360˚ VIDEO
LEARN MORE ABOUT ORB360˚ IMAGES
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ORB GHOST
ORB Ghost creates a ‘Ghost-like’ effect also known as an invisible Mannequin. The model is specifically designed to be as invisible as possible as it has more detachable parts than a regular model. This style of imagery allows the buyers and customers to get the clearest view of a piece.
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AUGMENTED
Designers are looking for new ways to visually advance the look and feel of collections. Augmented means that the background of 360° looks can be manipulated or changed with still or moving imagery. These added visuals enhance 360° images by elevating the model or accessory looks.
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ORB GHOST POST
Ghost mannequins go through the same process as a live model in the ORB360 Unit: the mannequin is dressed and styled, mannequin shots and reference images are taken and the images are sent to our retouchers to remove the visible parts of the mannequin.
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USING MANNEQUINS
A traditional way of showcasing a look is created by using Mannequins. They allow the designer to show an item of clothing with the shape of someone wearing it but without the cost restrictions of hiring a model. The shapely view of the product makes this imagery an industry favourite.
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OVERSIZED ITEMS
The ORB360 unit is able to capture larger items such as voluminous skirts, ballgowns, and couture items by placing models on a larger rotating disc in the machine. This new improved feature allows for more dynamic imagery than ever before catering for all shapes and sizes.
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BACKGROUND COLOURS
Once all 360° images are uploaded to the DAM content management system, the ORDRE production team can seamlessly change the background colour with any look as desired. This allows designers to experiment with tones that may not be physically available at the time of shooting.
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ORB360 VIDEO
ORB360 Video showcases the model in motion with up to 50 videos per shoot day. The model can either move freely inside the ORB360˚ Unit and/or be captured stationary as the pedestal inside the ORB360˚ moves a full 360˚.
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ORB360 RUNWAY
This is a 360 degree view of a model physically walking on a runway. It showcases movement, drape and profile of the entire look. Backgrounds can be removed, manipulated and superimposed to the clients liking.
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ORB RETOUCH
When a designer needs a certain creative treatment or retouching effect, particularly when samples are late or not finalised, ORB Retouch works cohesively with the designer to guarantee satisfaction with each look as needed.
SUPPORT E-COMMERCE GROWTH WITH A PERMANENT ORB360 STUDIO
This new revolutionary technology was demanded of the company's existing large-scale clients who requested permanent ORBs be installed at their premises and be able to create imagery on demand.
After the success of mobile ORB360 units it was a natural progression for The ORDRE Group to engineer permanent ORB360 units for large-scale retailers and brands who have enough image volume to continuously shoot imagery.
Contact us.
We’d love to hear from you. Please reach out if you are curious or would like further information! [email protected]