The 360˚ photography industry has experienced growth with several competitors offering solutions tailored to the luxury industry's specific needs. While the competition may not be as extensive as in general photography, there are some notable players in this niche. Click for more >

ORB imagery is a fashion industry favourite for its ability to create dynamic pack shots, video, ghost and 360-degree views of clothing. This technology allows customers to interactively explore products from all angles, enhancing the online shopping experience. It offers a more immersive and realistic feel, helping shoppers make confident purchase decisions, reducing returns, and boosting sales.

ORB360 photography has been captivating the fashion, beauty, alcohol and collectable industries with its immersive sales and marketing visuals. As this innovative technique continues to gain popularity, it's natural to have questions about its intricacies and applications. In this five minute read, we aim to answer the most frequently asked questions about ORB360 photography.

Following the successful development of ORB360 Mobile digital imaging services The ORDRE Group is now introducing the next evolution of products; ORB360 Studio. The new ‘Studio’ ORB is designed to permanently be embedded in a studio, warehouse or office so that high volume brands and retailers can comfortably shoot ORB360 images or video on demand at their own premises.

Globally, organisations such as museums, galleries, and archives contain countless objects, artefacts, costumes and other heritage materials. Historically, the only way to experience a museum’s offerings was to visit in person. Now, they have begun to revolutionise the way the public has access to their pieces digitally. Digital documentation has enriched the museum experience, allowing for a new and unique way of observing artefacts.

In Paris LE BOOK presented The ORDRE Group with an award for the ORB360's imaging, taking out the technology category. The award recognises that the ORB photo imaging is paving the way for B2B and e-commerce content. Since 2005 CONNECTIONS has served as the leading platform for best in-class creative services. It is the leading meeting hub for the core of the creative industry.

A new report has highlighted the environmental impact of returns in the fashion industry as the returns process in the UK generated 750,000 tonnes of CO2 emissions in 2022 and some 23 million garments sent to landfill or incinerated. This represents 75% of the approx 3 percent of all returns that can not be resold. Here we discover how ORB360 and Authentique may ease fashions product return problem.

Born in Brussels and raised in Paris, Ludovic de Saint Sernin graduated from l’ESAA Duperré and worked for prominent French houses Dior, Saint Laurent, and Balmain before launching his namesake label in 2017. After two seasons, the brand was nominated for the 2018 LVMH prize and caught the attention of designers, Rick Owens and Marc Jacobs.

Gabriela Hearst is a luxury designer with a skill for tailoring who places great value on timeless designs and has an unyielding commitment to sustainability. She has quietly made an impact in recent years by continuously pushing the boundaries of what contemporary wear now looks like on the fashion conscious yet sophisticated consumer.

The fashion industry is becoming more and more competitive and brands need to stand out from the competition using cutting-edge e-commerce photography. Product photography is more crucial than ever for businesses in today's digital age. With the use of 360 product photography, businesses can give customers a realistic and interactive view of their products that increase sales and conversion rates.

See why big name brands all use ORB360 for their e-commerce, social media, and wholesale channels. See how ORB360 is revolutionising photo imaging for luxury brands and helping usher in a new way of online commerce.

Christian Cowan, the rhinestone mastermind, designs for the luxury world of glamour. Before moving to New York, Cowan studied at Central Saint Martins, where his avant-garde designs quickly caught the attention of brands and celebrities, including Lady Gaga, Miley Cyrus, and Cardi B.

There are countless ways fashion brands are using ORB360 images. Here are a few ways brands are using ORB360 in their overarching marketing campaigns.

The French haute couture fashion house Givenchy was created by Hubert de Givenchy in 1952 Since its inception, Givenchy has been the favourite of icons such as Audrey Hepburn and adorned by fashion lovers and celebrities alike.

There have been few to ever come close to Anna Sui’s interpretation of whimsical counterculture in fashion. She’s curated some of the most colorful compilations over 4 decades and continues to wow audiences globally. Learn more about Anna Sui’s journey on and off the runway. Link In Bio

ORB360 won the 2022 European Product Design Awards. See why the ORB is a step above the rest.