HOW ORB360 PHOTOGRAPHY AND VIDEO ENHANCES FASHION E-COMMERCE WITH SPEED AND QUALITY
ORB360° transforms fashion photography. Its streamlined process helps fashion brands quickly adapt to e-commerce demands and maintain a competitive edge. By capturing 72 shots in a single spin, instant upload, and advanced lighting setup, ORB360 provides ready-to-use, high-quality images. In the fast-paced e-commerce industry, time is of the essence. Read on to see how ORB360 has revolutionised the way fashion brands capture, manage, and publish their product images >
COST-EFFECTIVE CONTENT CREATION; MAXIMISING ROI WITH ORB360 FOR FASHION, HOMEWARES AND MORE
ORB360 allows brands to produce versatile content creation for fashion, art, and more. It enables brands to produce high-quality visuals quickly, reducing costs and eliminating post-production. With seamless integration into major platforms and user-friendly setup, ORB360 enhances brand storytelling across multiple channels. In the rapidly evolving world of e-commerce, time and efficiency are paramount. Read on to find out how the ORB increases efficiency and return on investment.
ACHIEVE STUDIO-QUALITY LIGHTING AND IMMEDIATE UPLOADS WITH ORB360 IMAGERY
ORB360° delivers unparalleled lighting consistency with its custom-developed, studio-quality solution. ORB360 technology eliminates the need for extensive post-production. The ORB360 software also allows favourite settings to be saved and easily reproduced for future shoots, making the process quick and hassle-free. Its user-friendly software and adjustable settings make it ideal for both professional and creative photography needs.
LISTEN TO ORB360 FOUNDER, SIMON P. LOCK ON JAX DWYERS BUILDING WEB 3.0 PODCAST
Today, The Ordre Group CEO, Simon P. Lock was interviewed by Building Web3 host Jax Dwyer. The Building Web3 Podcast interviews founders and technical experts to explain the components of building Web3 projects and the opportunities available. Listen to the Podcast to discover how The Ordre Group is pioneering the intersection of the fashion industry and digital innovation >
HIGH EFFICIENCY, INSTANT UPLOADS AND COST EFFECTIVE SHOOTS IS WHY CLIENTS ARE TURNING TO ORB360
ORB360° is the ultimate imaging solution, combining cutting-edge technology with unmatched versatility to elevate a brands visual content. With its advanced 360° photography capabilities, superior lighting, and high-resolution imagery, ORB360° ensures detailed, immersive views for any product albeit clothing, homewares, accessories, art, liquor, collectables and more >
THE ORDRE GROUP SUPPORTS E-COMMERCE GROWTH WITH ORB360 STUDIO
360° product images have proven to be more important to driving sales than standard product images. It was a natural progression for The ORDRE Group to engineer permanent ORB360 units for large-scale retailers and brands who have enough image volume to continuously shoot imagery on their own premises. We responded to industry needs and developed an Embedded ORB to solve this industry-wide problem.
EXPLORING OPTIONS IN THE 360˚ PHOTOGRAPHY SPACE
The 360˚ photography industry has experienced growth with several competitors offering solutions tailored to the luxury industry's specific needs. While the competition may not be as extensive as in general photography, there are some notable players in this niche. But is there actually a mobile imaging service that serves assets in under one minute of capturing them without the need for retouching? Click for to find out >
5 REASONS WHY THE ORB IS THE PREFERRED PARTNER OF THE LUXURY INDUSTRY
ORB imagery is a fashion industry favourite for its ability to create dynamic pack shots, video, ghost and 360-degree views of clothing. This technology allows customers to interactively explore products from all angles, enhancing the online shopping experience. It offers a more immersive and realistic feel, helping shoppers make confident purchase decisions, reducing returns, and boosting sales.
DEMYSTIFYING ORB360: ALL THE FREQUENTLY ASKED QUESTIONS
ORB360 photography has been captivating the fashion, beauty, alcohol and collectable industries with its immersive sales and marketing visuals. As this innovative technique continues to gain popularity, it's natural to have questions about its intricacies and applications. In this five minute read, we aim to answer the most frequently asked questions about ORB360 photography.
ORB CONTENT CAPTURE FOR PERMANENT PREMISES
Following the successful development of ORB360 Mobile digital imaging services The ORDRE Group is now introducing the next evolution of products; ORB360 Studio. The new ‘Studio’ ORB is designed to permanently be embedded in a studio, warehouse or office so that high volume brands and retailers can comfortably shoot ORB360 images or video on demand at their own premises.
HOW THE ORB IS BEING USED FOR MUSEUM ARCHIVES
Globally, organisations such as museums, galleries, and archives contain countless objects, artefacts, costumes and other heritage materials. Historically, the only way to experience a museum’s offerings was to visit in person. Now, they have begun to revolutionise the way the public has access to their pieces digitally. Digital documentation has enriched the museum experience, allowing for a new and unique way of observing artefacts.
ORB360 TAKES OUT THE LE BOOK TECHNOLOGY AWARD IN PARIS
In Paris LE BOOK presented The ORDRE Group with an award for the ORB360's imaging, taking out the technology category. The award recognises that the ORB photo imaging is paving the way for B2B and e-commerce content. Since 2005 CONNECTIONS has served as the leading platform for best in-class creative services. It is the leading meeting hub for the core of the creative industry.
SOLVING FASHIONS PRODUCT RETURNS
A new report has highlighted the environmental impact of returns in the fashion industry as the returns process in the UK generated 750,000 tonnes of CO2 emissions in 2022 and some 23 million garments sent to landfill or incinerated. This represents 75% of the approx 3 percent of all returns that can not be resold. Here we discover how ORB360 and Authentique may ease fashions product return problem.
DESIGNER SPOTLIGHT: Ludovic de Saint Sernin
Born in Brussels and raised in Paris, Ludovic de Saint Sernin graduated from l’ESAA Duperré and worked for prominent French houses Dior, Saint Laurent, and Balmain before launching his namesake label in 2017. After two seasons, the brand was nominated for the 2018 LVMH prize and caught the attention of designers, Rick Owens and Marc Jacobs.
DESIGNER SPOTLIGHT: GABRIELA HEARST
Gabriela Hearst is a luxury designer with a skill for tailoring who places great value on timeless designs and has an unyielding commitment to sustainability. She has quietly made an impact in recent years by continuously pushing the boundaries of what contemporary wear now looks like on the fashion conscious yet sophisticated consumer.
How does Orb360° compare to regular E-commerce photography?
The fashion industry is becoming more and more competitive and brands need to stand out from the competition using cutting-edge e-commerce photography. Product photography is more crucial than ever for businesses in today's digital age. With the use of 360 product photography, businesses can give customers a realistic and interactive view of their products that increase sales and conversion rates.
ORB360 Hundreds of possibilities: See why big-named brands are all using Orb360
See why big name brands all use ORB360 for their e-commerce, social media, and wholesale channels. See how ORB360 is revolutionising photo imaging for luxury brands and helping usher in a new way of online commerce.
DESIGNER SPOTLIGHT: CHRISTIAN COWAN
Christian Cowan, the rhinestone mastermind, designs for the luxury world of glamour. Before moving to New York, Cowan studied at Central Saint Martins, where his avant-garde designs quickly caught the attention of brands and celebrities, including Lady Gaga, Miley Cyrus, and Cardi B.
How brands are using 360 images for E-commerce: Christian Cowan, Aritzia, Anna Sui
There are countless ways fashion brands are using ORB360 images. Here are a few ways brands are using ORB360 in their overarching marketing campaigns.
DESIGNER SPOTLIGHT: GIVENCHY
The French haute couture fashion house Givenchy was created by Hubert de Givenchy in 1952 Since its inception, Givenchy has been the favourite of icons such as Audrey Hepburn and adorned by fashion lovers and celebrities alike.