HOW ORB360 PHOTOGRAPHY AND VIDEO ENHANCES FASHION E-COMMERCE WITH SPEED AND QUALITY

Quick Turnaround Time: How ORB360 RevolutioniSes Fashion Photography for E-commerce

In the fast-paced e-commerce industry, time is of the essence. Brands need high-quality imagery in order to quickly keep up with the constant demand for new content. ORB360 has revolutionized the way fashion brands capture, manage, and publish their product images, offering an impressive turnaround time. Here’s how it’s done;

Capturing 72 Shots in One Spin

One of the standout features of ORB360 is its ability to capture 72 shots in just one spin. This 360-degree photography technique ensures that every angle of the product is covered, providing a comprehensive view that enhances the online shopping experience. Traditional photography methods can take hours to achieve this level of detail, but ORB360 accomplishes it in under two minutes. This efficiency not only speeds up the photoshoot process but also allows for a higher volume of products to be photographed in a single day.

Immediate Upload to the Digital Asset Management (DAM) System

Once the images are captured, ORB360 ensures they are uploaded immediately to cloud-based Digital Asset Management (DAM) system. This real-time upload process eliminates the delay typically associated with transferring and storing photos. The DAM system securely stores all images and videos, making them readily accessible for editing, sharing, and publishing. This seamless integration means that fashion brands can start using their new product images almost instantly, significantly reducing the time between the photoshoot and the launch of new products online.

Perfect Lighting, No Retouching Needed

Another key factor contributing to ORB360’s quick turnaround time is its specialized lighting setup. The ORB360 units are equipped with intelligent lighting technology that ensures perfect captures every time. The lighting is calibrated to highlight the best features of each product, producing high-quality images that require no further retouching. In traditional photography, post-production can be a time-consuming process, often involving extensive editing to correct lighting issues and other imperfections. ORB360 eliminates this step entirely, providing ready-to-use images straight out of the camera.

Maximizing Efficiency and Quality

The combination of capturing 72 shots in one spin, immediate upload to the DAM system, and perfect lighting that negates the need for retouching makes ORB360 a game-changer for fashion ecommerce photography. Brands can quickly and efficiently produce large volumes of high-quality images, ensuring their products are always presented in the best possible light. This rapid turnaround time helps fashion brands stay ahead of trends and meet the ever-growing demands of their online customers.

A New Way of Shooting 

ORB360’s innovative approach to fashion photography offers a level of efficiency and quality that is unmatched in the industry. By capturing multiple angles in one spin, uploading images instantly to a secure DAM system, and utilizing intelligent lighting to eliminate the need for retouching, ORB360 ensures a remarkably quick turnaround time. For fashion ecommerce brands, this means being able to continuously update their product listings with fresh, high-quality images, keeping their offerings attractive and competitive in a dynamic market.

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COST-EFFECTIVE CONTENT CREATION; MAXIMISING ROI WITH ORB360 FOR FASHION, HOMEWARES AND MORE