THE ORB - INTELLIGENT IMAGING & CONTENT LAB
Physical studio.
ai powered scale.
The ORB is a full-service photo, video and AI content studio for B2B and e- commerce. Shoot once on set, and walk away with every packshot, on-model image, 360° spin, video and AI-generated variant your brand needs — reviewed by our team, ready to publish.
Everything starts on set.
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ORB 360 images
Packshots, on- model, 360° spin for RTW, art, homewares or accessories
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ORB360 Photo
custom formats, 360°, e-commerce and brand content
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ORB GHOST
Clean, background- free mannequin shots in record time
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ORB 2D
Flat, fast, consistent product stills
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ORB REMOVE
Background and object removal at scale
One shoot. Infinite output.
Every physical capture becomes the seed for a full library of AI-generated content — relit, re-modelled, re-formatted and expanded into new channels, with every asset reviewed by our team before it reaches you.
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Still to Video
Turn a single still into a full interactive spin or short editorial loop
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CAD > PACKSHOT
Convert CAD files straight to packshot or on-model imagery for line sheets and pre-production
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RELIGHTING
Shift lighting, temperature, or drop in a new backdrop, without a reshoot
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PACKSHOT TO AI
Place real garments on photorealistic digital models, human-checked for colour and fit
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STYLED LOOKS
Digitally add or change a product within a look, no re- shoot required
FULL AI CAMPAIGNS.
Scale a shoot into complete digital campaigns across every channel and format.
Every output passes human QC against the physical product before delivery — accuracy and brand fit, not just speed.
ONE SYSTEM, EVERY CATEGORY
ORB technology integrates hardware and software to capture full apparel looks on models or mannequins, footwear, and accessories — handbags, leather goods, jewellery, sunglasses, hats. Extended categories: art, homewares, wine, fragrance.
Fashion & ACCESSORIES
HOMEWARES & LIFESTYLE
BEAUTY & FRAGRANCE
BUILT FOR time and cost efficiency.
Proprietary capture units bring the latest materials and imaging technology together with intuitive software.
Physical ORB capture feeds directly into the AI production pipeline - the same shoot delivers same-day packshots and becomes the source material for AI content.
MOBILE UNITS
Agile enough for any location, including small-space shoots
IMMEDIATE
Files land in ORDRE’s cloud DAM the same day
FAST DISPATCH
MP4, GIF, JPG, or served via interactive canvas
MULTI PURPOSE
shoot 360°, 2D or video from one intelligent operating system
HIGH CAPACITY
Up to 200 2D images, 75 × 360°, or 50 videos per day, per unit
Wherever the shoot is, we are.
ORB units travel to a brand’s showroom or production facility for “just-in-time” capture, with minimal disruption or space required.
Service centres cover every major hub:
PARIS MILAN LONDON NEW YORK LA
PARIS MILAN LONDON NEW YORK LA
SHANGHAI SYDNEY HONG KONG TOKYO DUBAI
SHANGHAI SYDNEY HONG KONG TOKYO DUBAI
Fits the stack you already use.
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Joor
B2B Wholesale Platform
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Le New Black
B2B Wholesale Platform
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Shopify
E-Commerce Platform
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Bright River
Visual content solutions for e-commerce
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PLM Systems
Various PLM integrations
DESIGNERS WE WORK WITH
Shoot once. Scale everywhere.
Book a pilot shoot
Low-risk, fast to prove, built around your hero SKUs.
Reach out if you are curious or would like further information