THE ORB - INTELLIGENT IMAGING & CONTENT LAB

Physical studio.

ai powered scale.

The ORB is a full-service photo, video and AI content studio for B2B and e-commerce. Shoot once on set, and walk away with every packshot, on-model image, 360° spin, video and AI-generated variant your brand needs — reviewed by our team, ready to publish.

Book a Shoot

Everything starts on set.

  • ORB360 operator capturing a 360-degree product shoot in the ORB studio

    ORB 360 images

    Packshots, on-model, 360° spin for RTW, art, homewares or accessories

  • Model photographed on set with the ORB360 capture system and live preview monitor

    ORB360 Photo

    custom formats, 360°, e-commerce and brand content

  • Dress on a mannequin inside an ORB capture unit for ghost mannequin photography

    ORB GHOST

    Clean, background-free mannequin shots in record time

  • Pair of black shoes on a white surface for a 2D product still

    ORB 2D

    Flat, fast, consistent product stills

  • Grid of outfit cut-outs with backgrounds removed

    ORB REMOVE

    Background and object removal at scale

One shoot. Infinite output.

Every physical capture becomes the seed for a full library of AI-generated content — relit, re-modelled, re-formatted and expanded into new channels, with every asset reviewed by our team before it reaches you.

  • Striped knit top captured inside a portable ORB studio unit

    Still to Video

    Turn a single still into a full interactive spin or short editorial loop

  • Striped knit tank top packshot generated from a CAD file

    CAD > PACKSHOT

    Convert CAD files straight to packshot or on-model imagery for line sheets and pre-production

  • Dark denim jeans packshot with adjusted lighting and backdrop

    RELIGHTING

    Shift lighting, temperature, or drop in a new backdrop, without a reshoot

  • AI-generated model wearing a striped knit top and dark jeans, created from product packshots

    PACKSHOT TO AI

    Place real garments on photorealistic digital models, human-checked for colour and fit

  • Styled flat lay of a striped knit top, white blouse, dark jeans and brown loafers

    STYLED LOOKS

    Digitally add or change a product within a look, no re-shoot required

FULL AI CAMPAIGNS.

Scale a shoot into complete digital campaigns across every channel and format.

ORB AI · Flat lay to full PDP

Full AI campaigns.

Scale a shoot into complete digital campaigns across every channel and format. One ORB flat lay becomes a full product detail page: AI model imagery, new poses and product video, with no reshoot.

Every output passes human QC against the physical product before delivery — accuracy and brand fit, not just speed.

See AI Services
your-store.com / look-01
Input · ORB flat lay

Generating AI model…

Look 01 · Womenswear

Striped crochet vest & wide-leg jeans

XSSML
Add to bag
  • Flat lay
  • Styled look
  • AI model
  • Hand-in-pocket pose
  • Product video
Assets 1 / 51 shoot · Human QC ✓

Every output passes human QC against the physical product before delivery — accuracy and brand fit, not just speed.

See AI Services

ONE SYSTEM, EVERY CATEGORY

ORB technology integrates hardware and software to capture full apparel looks on models or mannequins, footwear, and accessories — handbags, leather goods, jewellery, sunglasses, hats. Extended categories: art, homewares, wine, fragrance.

ORB AI fashion packshots: striped crochet vest, white peplum top, wide-leg jeans and suede flats

Fashion & ACCESSORIES

ORB360 beauty packshot of a corset-shaped fragrance bottle with a red base on white

HOMEWARES & LIFESTYLE

ORB360 homeware packshots: wavy cardboard chair and red folding paper stool on white

BEAUTY & FRAGRANCE

BUILT FOR time and cost efficiency.

Proprietary capture units bring the latest materials and imaging technology together with intuitive software.

Physical ORB capture feeds directly into the AI production pipeline - the same shoot delivers same-day packshots and becomes the source material for AI content.

MOBILE UNITS

Agile enough for any location, including small-space shoots

IMMEDIATE

Files land in ORDRE’s cloud DAM the same day

FAST DISPATCH

MP4, GIF, JPG, or served via interactive canvas

MULTI PURPOSE

shoot 360°, 2D or video from one intelligent operating system

HIGH CAPACITY

Up to 100 2D images, 75 × 360°, or 50 videos per day, per unit

Wherever the shoot is, we are.

ORB units travel to a brand’s showroom or production facility for “just-in-time” capture, with minimal disruption or space required.

Service centres cover every major hub:

PARIS MILAN LONDON NEW YORK LA

PARIS MILAN LONDON NEW YORK LA

MADRID SYDNEY HONG KONG DUBAI

MADRID SYDNEY HONG KONG DUBAI

Fits the stack you already use.

  • ORB360 on-model looks in a JOOR B2B wholesale linesheet

    Joor

    B2B Wholesale Platform

  • ORB360 on-model image on a Le New Black wholesale product page

    Le New Black

    B2B Wholesale Platform

  • ORB360 DAM grid of product packshots ready to publish to Shopify

    Shopify

    E-Commerce Platform

  • Animated ORB360 multi-look model content on a desktop screen for Bright River

    Bright River

    Visual content solutions for e-commerce

  • Animated ORB360 product images syncing into PLM system screens

    PLM Systems

    Various PLM integrations

Logos of designers who shoot with ORB360, including Givenchy, Louis Vuitton, Gucci, Chloé, Balenciaga, The Row, Loewe, Alaïa, Victoria Beckham and Vivienne Westwood

DESIGNERS WE WORK WITH

Shoot once. Scale everywhere.

Book a pilot shoot

Low-risk, fast to prove, built around your hero SKUs.

Reach out if you are curious or would like further information

[email protected]

NEED A SECOND OPINION? ASK YOUR AI ABOUT US:

Chat GPT
Claude
Perplexity
Google AI

FOLLOW US ON INSTAGRAM