THE ORB - INTELLIGENT IMAGING & CONTENT LAB
Physical studio.
ai powered scale.
The ORB is a full-service photo, video and AI content studio for B2B and e-commerce. Shoot once on set, and walk away with every packshot, on-model image, 360° spin, video and AI-generated variant your brand needs — reviewed by our team, ready to publish.
Everything starts on set.
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![ORB360 operator capturing a 360-degree product shoot in the ORB studio]()
ORB 360 images
Packshots, on-model, 360° spin for RTW, art, homewares or accessories
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![Model photographed on set with the ORB360 capture system and live preview monitor]()
ORB360 Photo
custom formats, 360°, e-commerce and brand content
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![Dress on a mannequin inside an ORB capture unit for ghost mannequin photography]()
ORB GHOST
Clean, background-free mannequin shots in record time
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![Pair of black shoes on a white surface for a 2D product still]()
ORB 2D
Flat, fast, consistent product stills
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![Grid of outfit cut-outs with backgrounds removed]()
ORB REMOVE
Background and object removal at scale
One shoot. Infinite output.
Every physical capture becomes the seed for a full library of AI-generated content — relit, re-modelled, re-formatted and expanded into new channels, with every asset reviewed by our team before it reaches you.
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Still to Video
Turn a single still into a full interactive spin or short editorial loop
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CAD TO PACKSHOT
Convert CAD files straight to packshot or on-model imagery for line sheets and pre-production
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RELIGHTING
Shift lighting, temperature, or drop in a new backdrop, without a reshoot
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PACKSHOT TO AI
Place real garments on photorealistic digital models, human-checked for colour and fit
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STYLED LOOKS
Digitally add or change a product within a look, no re-shoot required
FULL AI CAMPAIGNS.
Scale a shoot into complete digital campaigns across every channel and format.
ORB AI · Flat lay to full PDP
Full AI campaigns.
Scale a shoot into complete digital campaigns across every channel and format. One ORB flat lay becomes a full product detail page: AI model imagery, new poses and product video, with no reshoot.
Every output passes human QC against the physical product before delivery — accuracy and brand fit, not just speed.
Generating AI model…
Look 01 · Womenswear
Striped crochet vest & wide-leg jeans
- Flat lay
- Styled look
- AI model
- Hand-in-pocket pose
- Product video
Every output passes human QC against the physical product before delivery — accuracy and brand fit, not just speed.
BUILT FOR time and cost efficiency.
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MOBILE UNITS
Agile enough for any location, including small-space shoots
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MULTI PURPOSE
Shoot 360°, 2D or video from one intelligent operating system
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HIGH CAPACITY
Up to 100 2D images, 75 × 360°, or 50 videos per day, per unit.
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IMMEDIATE
Files land in ORDRE’s cloud DAM the same day
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FAST DISPATCH
MP4, GIF, JPG, or served via interactive canvas.
PARIS MILAN LONDON NEW YORK LA
PARIS MILAN LONDON NEW YORK LA
Wherever the shoot is, we are.
ORB units travel to a brand’s showroom or production facility for “just-in-time” capture, with minimal disruption or space required. Service centres cover every major hub.
Fits the stack you already use.
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![ORB360 on-model looks in a JOOR B2B wholesale linesheet]()
Joor
B2B Wholesale Platform
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![ORB360 on-model image on a Le New Black wholesale product page]()
Le New Black
B2B Wholesale Platform
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![ORB360 DAM grid of product packshots ready to publish to Shopify]()
Shopify
E-Commerce Platform
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![Animated ORB360 multi-look model content on a desktop screen for Bright River]()
Bright River
Visual content solutions for e-commerce
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![Animated ORB360 product images syncing into PLM system screens]()
PLM Systems
Various PLM integrations
DESIGNERS WE WORK WITH
Shoot once. Scale everywhere.
Book a pilot shoot
Low-risk, fast to prove, built around your hero SKUs.
Reach out if you are curious or would like further information