THE ORB - INTELLEGENT IMAGING
FROM PACKSHOT to full pdp. ai powered.
The ORB captures 360°, 2D and video on-site — same day to your DAM. Then our AI production workflow transforms those packshots into realistic on-model content, ready to publish.
📷 Physical ORB capture: same-day delivery | 🤖 AI on-model imagery: production turnaround
Same day physical capture
AI PRODUCTION WORKFLOW
ORB AI Imagery
Transform physical ORB packshots into full PDP-ready on-model content using AI + human-in-the-loop production. Digital models, multi-SKU outfits, pose variations. Production turnaround applies.
Packshot → realistic on-model (AI + human QC)
Digital models: selectable traits, diverse library
Multi-SKU outfit styling from single packshots
Full PDP asset pack: front, back, detail, contextual
ORB Physical Imaging
360°, 2D, video and ghost mannequin captured on-site with intelligent lighting. Files processed on-device and delivered to your DAM same day. No retouching. No cloud delay.
200+ 2D images per unit per day
75 × 360° spins per unit per day
Background removed at capture — zero retouching
Files to DAM same day in MP4, GIF, JPG, 360°
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200+
2D Images a Day
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75+
360° spins/day
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FULL PDP
from one packshot
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ZERO
retouching needed
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10+
Global Hubs
TRUSTED BY LEADING BRANDS
Many capabilities, one unified system
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Pinned
ORB traditional photography
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GHOST
ORB traditional photography
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RETOUCHED
ORB Ai generation
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VIRTUAL MODEL
ORB Ai generation
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OPTIONS
ORB Ai generation
The ORB Workflow
One shoot. Full PDP coverage. The ORB handles the entire pipeline — your team provides the products.
Physical ORB capture feeds directly into the AI production pipeline — the same shoot delivers same-day packshots and becomes the source material for AI on-model content.
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AI on-model production
Packshots from Step 1 enter the AI production workflow. Digital models selected, garments styled, AI generates on-model imagery. Human QC reviews and corrects outputs.
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FULL PDP DeliverY
Ready-to-publish PDP asset packs delivered — front/back full body, invisible mannequin, detail shots, contextual stills, video. All formats for every channel.
01
Capture ON SITE
ORB operator visits your showroom or service centre. Garments placed on ORB — all angles, lighting auto-configured per category. 360°, 2D, video, ghost mannequin in one session.
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ON DEVICE processing
ORB's on-device AI processes in real time — background removal, 360° stitching, format conversion. No cloud upload delay. Files delivered to your DAM same day.
Results
One packshot. A full PDP.
The same garment shot on The ORB becomes a complete PDP content set — including on-model, invisible mannequin, detail shots and contextual imagery.
Before
AFTER
Full PDP output via AI workflow
✓Full on-model front + back — realistic drape and fit
✓Ghost mannequin, detail shots, contextual stills
✓Re-use same model images across multiple PDPs
✓Single packshot → complete PDP content pack
Single packshot from ORB capture
Single view — no model context
✗Doesn't show fit, drape or scale on a person
✗Limited PDP engagement — higher bounce
By Category
AI imaging for every fashion category
The ORB handles the full fashion range — garments, footwear, jewellery, accessories and B2B wholesale — with ORB capture plus AI on-model content generation.
from packshot to full PDP
The ORB captures a product in a single session — flat lay, ghost mannequin, 360°, video, all same-day to your DAM. The AI production workflow then transforms those packshots into realistic in-situ content with your chosen digital models or backgrounds, including multi-SKU outfit builds.
200+ 2D images per unit/day — same-day delivery
Ghost mannequin AI processing — no manual editing
Packshot → on-model (front, back, contextual)
Multi-SKU outfits styled from existing product library
Diverse digital model library — all body types
Why digital models
Traditional on-model photography vs. The ORB AI models
No casting. No studio. No scheduling. Just brand-consistent on-model imagery from your existing packshots.
Factor
Cost of production
Time to publish
Consistency across SKUs
Model diversity
Geo-targeting
Scalability
Vendor output consistency
Usage rights
TRADITIONAL SHOOT
High — casting, studio, travel, reshoots
Days to weeks — scheduling dependent
Variable — lighting, styling differences
Limited by casting budget
Separate shoots per market
Bottlenecked by studio availability
Inconsistent across external vendors
Model usage restrictions / expiry
The ORB AI models
Lowest total cost of ownership
Production turnaround (no studio dependency)
Consistent across all categories and markets
All ages, genders, ethnicities, body types
One packshot → localised models per region
Unlimited SKU scalability via batch orders
Standardised through POSED workflow
Fully rights-free digital models
Compatible with your stack
Plug into your existing platforms
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Joor
B2B Wholesale Platform
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Le New Black
B2B Wholesale Platform
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Shopify
E-Commerce Platform
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Bright River
Visual content solutions for e-commerce
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PLM Systems
Various PLM integrations
Client Results
Trusted by fashion teams worldwide
EXPLORE THE ORB
Go deeper
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Take AI imaging on location — worldwide. Agile units for showrooms, markets and trunk shows.
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Fixed-studio AI imaging for high-volume in-house production.
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RTW, footwear, accessories, outerwear, luxury jewellery, B2B wholesale.
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Integration guides for JOOR, ORDRE, Shopify and Adobe.
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Paris · Milan · London · NYC · LA · Tokyo · Dubai and more.
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Conversion uplift data, return rate reduction and cost-per-image comparisons.