CREATIVE WAYS TO USE ORB IMAGERY TO BOOST BRAND VISIBILITY AND ENGAGEMENT
In the dynamic world of branding and digital marketing, having a versatile gallery of branding images is essential. ORB360 offers a unique 360˚ photo solution that can be leveraged across various platforms and for multiple uses. Here’s how brands can harness the power of ORB360 images to enhance their marketing efforts and engage their audience more effectively.
B2B Content
ORB360 images provide a comprehensive visual understanding of products, which is particularly beneficial for media, VIP, or B2B clients. As the only 360 ̊ photo solution with an API for JOOR and ORDRE meta, ORB360 facilitates seamless integration and usage in business-to-business contexts, making it easier for clients to interact with and appreciate the full scope of product collections.
Interactive Pages
Enhance the user experience on your website by placing imagery at the forefront. With ORB360, you can create interactive pages where users can super zoom into details and pause models at points of interest, offering an entertainment-first approach that captivates and engages visitors.
Creative Solutions
ORB360 images enable brands to create expressive and vibrant collection themes. By changing background imagery on e-commerce platforms or social media, brands can craft unique and visually appealing themes that resonate with their audience.
Background Immersion
Step into the world of 3D by incorporating background imagery into 360˚ photos. This can be easily achieved by extracting 72 frames and adding backgrounds, providing an immersive experience that enriches the visual appeal of your products.
E-Commerce Pages
Bring your e-commerce pages to life with ORB360 imagery. Studies have shown that 360° imagery can increase consumers’ willingness to purchase by up to 27%. By allowing customers to view products from all angles, you can enhance their shopping experience and boost conversion rates.
Social Media
ORB360 is a comprehensive tool for showcasing collections on social media. From social photos, reels, and tiles to videos, ORB360 images can be used in various formats to attract and engage your audience, making your brand stand out in the crowded social media landscape.
VIP Clients
Deliver an exclusive experience to VIP clients by sending ORB360 images via SMS, WhatsApp, iMessage, and other methods. Offering a digital view of products from all sides and angles can significantly increase conversions by providing a detailed and engaging product overview.
Media Imagery
Stylists and press can benefit from the ability to view the complete front, back, and sides of collections before making editorial selections. ORB360 images facilitate the check-in and out of styles, streamlining the editorial process and ensuring that every angle is covered.
Editorial Shoots
Creative Directors and stylists can explore new poses, zooms, and other techniques using ORB360 for editorial shoots. This allows for greater innovation and creativity, enabling clients to shop the entire 360 look while appreciating the artistry of the imagery.
Video Campaigns
ORB360 images can be transformed into dynamic video campaigns. By stitching together MP4 presets, you can create a spinning runway effect featuring numerous looks, offering a captivating visual narrative that can be used in various video marketing strategies.
Multi-Look Showcase
Create a comprehensive showcase of desired looks by downloading ORB360 spins in MP4 format. Using editing software, multiple differing looks can be stitched together to form a cohesive spin, providing a versatile tool for presentations and marketing materials.
Multiple Possibilities
Each ORB360 spin is composed of 72 individual shots. These shots can be utilised as standalone images for front, side, and back views, and can be cropped or zoomed into as needed. This flexibility allows for endless creative possibilities in how you present and market your products.
PACKSHOT PHOTOGRAPHY
Packshot photography is all about capturing your product in its truest, most professional form — sharp, clean, and ready to convert. At ORB360, we create high-quality packshots that elevate your brand and build instant trust with your customers.
ORB360 images offer a multifaceted solution that can be integrated into various aspects of a brand's marketing and communication strategy. From enhancing e-commerce pages and creating interactive experiences to supporting media imagery and video campaigns, the potential uses of ORB360 images are extensive. By leveraging these capabilities, brands can create more engaging, immersive, and effective marketing content.
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