EXPLORING OPTIONS IN THE 360˚ PHOTOGRAPHY SPACE
The 360˚ photography industry has experienced growth with several competitors offering solutions tailored to the luxury industry's specific needs. While these competitors may not exclusively focus on the fashion industry, their solutions can be adapted to create immersive and interactive 360-degree fashion photography. The competitive landscape in this niche is evolving, and fashion brands may choose the solution that best suits their specific needs and budget.
ORB360 e-commerce options; model shots, ghost mannequin, super zoom and video.
While the competition may not be as extensive as in general photography, there are some notable players in this niche:
Captured: Captured specialises in providing 360-degree and 3D product photography solutions tailored for fashion e-commerce. They offer technology to create interactive, spinable product images.
Cylindo: Cylindo focuses on 3D visualisation solutions for furniture and home decor, but their technology can be applied to fashion e-commerce, offering interactive 360-degree product views.
WebRotate 360: WebRotate 360 offers a platform for creating 360-degree product views and interactive image display, which can be utilized by fashion brands for showcasing their products in a more engaging way.
Sirv: Sirv provides image optimisation and delivery solutions, including 360-degree spins. While not exclusively for fashion, it can be used in the industry to enhance product presentations.
Scenekit: Scenekit is a 3D and 360-degree content creation platform that can be utilized by fashion brands to create interactive visual experiences for their products.
RotSpin: RotSpin offers a simple online platform for creating 360-degree product views. Fashion brands can use it to showcase their products from all angles.
WebRotate 360 Product Viewer: This is a software solution for creating interactive 360-degree product views for fashion e-commerce.
ORB 360˚: The ORDRE Groups ORB is a mobile device that takes only 54 seconds to capture 72 individual high resolution ‘2D’ shots which can be used to zoom into or crop. Due to the ORB’s intelligent lighting, retouching is not required on images and video. All image processing is done on-site and meets luxury brand image guidelines. Images are served immediately on the DAM (digital asset management) system. All in but a few minutes. Given it is not exclusively for fashion, the ORB is very competitively priced, also able to be used for goods spanning beauty, collectables, furniture and more.
Seven 2D images out of the 72 that make up one ORB360 spin
The ORDRE group has also developed a number of technologies for the industry that goes beyond ORB360°:
INTERACTIVE - Visitors of museums can simply take a photo of an artwork or object to learn about it - rather than scan a QR code or RFID
AUTHENTICATION - visual recognition of physical products. The App then fingerprints the item and creates a digital twin of a physical product
DIGITAL PRODUCT PASSPORT - provide protection and proof of authenticity in addition to optionally receiving a NFT twin to own in a wallet
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