5 REASONS WHY THE ORB IS THE PREFERRED PARTNER OF THE LUXURY INDUSTRY

1. ORB 2D PACK SHOTS

Fashion pack shots, also known as product shots, have gained popularity in the fashion industry due to their effectiveness in driving sales. These carefully curated and visually appealing images offer several advantages. Firstly, they provide a clear and uncluttered view of the product, allowing customers to focus on the item itself. This minimises distractions and enhances the product's visual appeal.

Secondly, fashion pack shots often feature products styled in a way that suggests versatility and various outfit combinations, enticing customers to purchase multiple items. They convey a lifestyle and inspire consumers to envision themselves wearing the clothing. Additionally, these shots often incorporate brand consistency and convey a polished, professional image, increasing consumer trust. Overall, fashion pack shots captivate the audience's attention, boost perceived value, and ultimately drive sales.

The ORB creates 72 individual high resolution pack shots per spin and each spin takes only 1 minute and is immediately uploaded to the DAM so brands have access to their assets on the day.

AREA NYC '23 collection full 2D pack shots, plus ghost and ORB360˚.

2. ORB VIDEO 

Using MP4 presets 360 videos can be stitched together to create a spinning runway using numerous looks. This is one of many creative ORB video uses. Video is an indispensable asset in fashion e-commerce, offering numerous advantages. It provides an immersive shopping experience, allowing customers to see products in action, observe fit and fabric texture, and gain styling inspiration. Videos facilitate a personal connection with the brand, making the shopping process more engaging and trustworthy. They reduce return rates by enhancing the understanding of product details and sizing. Moreover, video content is highly shareable on social media, expanding brand reach and driving traffic. Ultimately, video boosts conversion rates, keeping customers engaged, and cultivating brand loyalty. In the dynamic world of fashion e-commerce, video is an essential tool for success.

ORB360 Video showcases the model in motion with up to 50 videos per shoot day. The model can either move freely inside the ORB360˚ Unit and/or be captured stationary as the pedestal inside the ORB360˚ moves a full 360˚.

3. ORB GHOST

It’s true, the ghost mannequins are having a moment however utilising ghost mannequins for clothing in fashion e-commerce serves as a vital asset. These mannequins create a realistic 3D representation, allowing customers to visualize how garments fit and drape on a human body and include a peep of the clothing items interior. This aids in making informed buying decisions, reducing returns due to size and fit issues. Ghost mannequins eliminate the distraction of a model or live person, ensuring the focus remains solely on the product. They also facilitate consistency in product images, reinforcing brand professionalism and trustworthiness. Overall, ghost mannequins enhance the shopping experience, making it more convenient, informative, and visually appealing, resulting in higher sales and customer satisfaction.

ORB Ghost creates a ‘Ghost-like’ effect also known as an invisible Mannequin. The model is specifically designed to be as invisible as possible as it has more detachable parts than a regular model. This style of imagery allows the buyers and customers to get the clearest view of a piece.

Alexander Vaultier ORB ghost imagery.

4. ORB360 

Developed initially for industry use, where understanding all aspects of product detail is essential, ORB360 is now a full service offering for B2B and e-commerce 360 solutions. Everything from advanced video edits to 3D creative options creating an even richer viewer experience. 360° product images are now a necessity rather than a luxury and have proven to be more important to driving sales than standard product images.

360° images make the product evaluation process a lot easier for clients and have the capacity to boost sales significantly. They also increase the time spent on a page, improve the overall user experience, increasing sell though and decreasing product returns.

ORB360 units are mobile and allow “just-in-time” image capture for both B2B and B2C applications. ORB360 operators travel to a brands showroom or production facility to manage timely image capture with minimum disruption or use of space. ORB360 units are agile enough to fly all over the world.

5. ORB REMOVE 

Indeed, due to the ORB’s intelligent lighting, retouching is not required on images and video as all image processing is done on-site and meets luxury brand image guidelines. However we do realise that there are cases where retouching plays a pivotal role in fashion e-commerce assets by enhancing visual appeal and quality. It helps create flawless and consistent product images, removing imperfections, wrinkles, or blemishes that may detract from the clothing. This attention to detail ensures that products look their best, improving their marketability and trustworthiness. Retouching also allows for color correction, ensuring that garments appear as accurately as possible, aiding customers in making informed choices. Furthermore, retouching helps maintain brand aesthetics and style, promoting a cohesive image across the entire e-commerce platform. Overall, retouching is a crucial tool for fashion e-commerce, elevating the overall shopping experience and driving sales.

When a designer needs a certain creative treatment or retouching effect, particularly when samples are late or not finalised, ORB Retouch works cohesively with the designer to guarantee satisfaction with each look as needed.

Contact [email protected] for enquiries about the ORB here >