ORB360 TAKES OUT THE LE BOOK TECHNOLOGY AWARD IN PARIS
In Paris LE BOOK presented The ORDRE Group with an award for the ORB360's imaging, taking out the technology category. The award recognises that the ORB photo imaging is paving the way for B2B and e-commerce content.
Since 2005 CONNECTIONS has served as the leading platform for best in-class creative services. It is the leading meeting hub for the core of the creative industry; artist agencies, film and post-production houses, VR/AR studios, social media strategists, experiential agencies and many more leading experts, who showcase their talent, their portfolios, create networks and discover new partners through the Connections events and the broader Le Book platform.
Presenting both digital and physical shows taking place in London, Paris, Milan, Berlin, Amsterdam, Stockholm, New York, San Francisco and Latin America, each CONNECTIONS event takes place with the participation of the most accomplished names from leading brands, creative agencies, advertising agencies and media outlets.
The ORDRE Group presented their work with designer brand Koché. To present the Pre-Fall 2022 collection, the brand decided to use ORB technology to shoot each look and juxtapose the final 360˚ imagery against digital backgrounds. Consistent with the designer’s aesthetic, ORB was able to create unique, highest quality assets that were tailored to the artistic brief for this collection. Shot a day before the collection went live on vogue.com, the assets were delivered the same day requiring no additional retouching due to the intelligent lighting process. As a result the final product is served immediately in mp4, gif or jpg via interactive canvas.
The ORB360° is the ultimate 360 imaging service with outstanding design and usability. With instantaneous uploads to the DAM content management system, ORB360 allows brands to create the most accessible high-definition 360° product photography out there. This innovative tool is the best in show and continues to impress luxury brands and earn accolades for its revolutionary design and usefulness in the luxury fashion industry.