DESIGNER SPOTLIGHT: GIVENCHY
The French haute couture fashion house Givenchy was created by Hubert de Givenchy in 1952 Since its inception, Givenchy has been the favourite of icons such as Audrey Hepburn and adorned by fashion lovers and celebrities alike.
Givenchy’s current Creative Director, Matthew Williams got his start by merging street culture aesthetics with practical garment construction in a luxury streetwear label, 1017 ALYX 9SM, garnering global stockists from Dover Street Market and Selfridges to Ssense. He initially established himself by working as a creative director for Lady Gaga and collaborating with Kanye West. Williams created Alyx in 2015 which quickly caught the attention of Travis Scott and led him to be selected as a finalist for the LVMH prize in 2016.
photo credit | givenchy instagram
Currently, Givenchy is diving into the metaverse with a beauty house on Roblox. The immersive world will feature a castle as a nod to the founder’s home. The castle also known as the ‘Givenchy House’ features fantastical colours that catch the player’s attention in an instant. The world is designed to look like a fairytale kingdom built at the centre of a modern cityscape.
Givenchy is also venturing into the NFT space with Creative Director Mathew M. Williams revealing his collaboration with Mexico-based graphic artist Chito (@chito.international), together they will be designing 15 unique digital fashion NFTs. All proceeds from the Chito x Givenchy Collaboration will go to charity to clean our oceans. The offer-based auction will end on November 29th and are available as secondary sales on OpenSea. All NFTs are minted on Polygon to maintain an eco-friendly Ethereum-compatible network.
photo credit | givenchy instagram
The NFT collaboration is not the first time the duo has worked together. Previously they collaborated in creating eye-catching characters and symbols that were utilised in the Spring 2022 pre-collection. “I’ve been wanting to explore this new and exciting space of NFTs. The fact that Chito is already active in the ecosystem made it feel more natural for us to collaborate on this limited series and bring out a collective vision for Givenchy even further,” Mathew M. Williams explained.
Givenchy has been an ORB360° client since February of 2021, shooting with ORDRE’s Paris branch in the Givenchy showrooms. To date, Givenchy and ORB360° have done 136 shoots together. Givenchy shoots a wide variety of products with ORB including: ready-to-wear, sunglasses, jewellery, menswear, and shoes. Designers worldwide utilise The ORDRE Group’s branches from Europe to the Asia Pacific.
There are many benefits to 360° photography, from boosting product-level engagement to increasing customers' willingness to purchase. Compared to traditional e-commerce photography ORB360° is more cost-effective, efficient, and engaging. Designers love 360° looks as editorial shoots allow Creative Directors and stylists to have total freedom with innovative poses, props, and unique backgrounds to convey their unique style and identity.