GOOGLE AND THE ORB DEMONSTRATE THE FUTURE OF CONTENT PRODUCTION FOR BRANDS

Written By Kirsten Lock

To help the industry navigate the AI content transformation, The ORB by The ORDRE Group hosted an exclusive webinar featuring Google's latest advances in AI-powered image and video generation, alongside practical demonstrations of how these technologies are already being applied within fashion content production.

The discussion brings together:

  • Matthieu Blanc, Machine Learning Product Specialist, Google

  • Simon P. Lock, CEO, The ORDRE Group & The ORB

  • Amanda Bacal, SVP, Global Head of Marketing & Communications, JOOR (Moderator)

Throughout the session, Google's Matthieu Blanc shares the company's vision for the future of multimodal AI and demonstrates how emerging technologies will enable brands to generate, edit and adapt images and video with unprecedented flexibility.

Simon P. Lock then showcases how these Google capabilities are already being translated into commercial workflows through The ORB—from CAD-to-image generation and AI-powered product videos to model swaps, 360° imagery, ghost mannequin creation and scalable content production designed specifically for fashion brands.

Moderated by Amanda Bacal, the discussion also explores the wider implications for wholesale, digital commerce and the evolving relationship between artificial intelligence and creative production.

Whether you're responsible for photography, creative operations, e-commerce, merchandising or digital transformation, this webinar provides practical insight into where fashion content is heading—and how leading brands can begin preparing today.

What You'll Learn

  • How Google's latest AI technologies are changing fashion image and video production

  • Practical AI workflows already being implemented by The ORB

  • The future of virtual try-on, digital showrooms and immersive commerce

  • How to increase content output while maintaining luxury-quality standards

  • Why high-quality photography, product data and creative direction remain essential in an AI-powered workflow

  • What fashion brands should be doing now to prepare for the next generation of content creation

Watch the webinar highlights below and discover how AI is redefining the future of fashion content production >

Reach out if you'd like to opportunity to start a conversation with us today, we'd love to hear from you > [email protected]

Kirsten Lock
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