THE ORB STUDIO - INTELLIGENT IMAGING & CONTENT LAB
FROM PACKSHOT to full pdp.
ai powered.
The ORB is a team of seasoned fashion and photography professionals - not just technologists.
We pair high-end physical photography with strategic AI, so every image respects your brand's visual DNA and editorial standards.
AI isn't an automation shortcut for us. It's our newest lens.
ORB AI · Prompt Studio
One ORB capture. A whole season of content.
Every ORB360 image is a high-fidelity starting point. Ask for a virtual model, a ghost mannequin, a carousel, an editorial or a moving image — our AI pipeline generates it, and our team quality-checks every frame before it reaches your PDP.
Works across ready-to-wear, accessories, swimwear, outerwear and kidswear. Start with one product and see the full PDP it can become.
Many capabilities, one unified system
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Pinned
ORB traditional photography
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GHOST
ORB traditional photography
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RETOUCHED
ORB AI generation
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VIRTUAL MODEL
ORB AI generation
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OPTIONS
ORB AI generation
TRUSTED BY
EVERYTHING UNDER ONE ROOF
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IMAGE CAPTURE
Packshots, On-Model, 360°, Videos for Ready-to-wear & Accessories
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PRODUCTION
Custom formats, 360°, e-commerce & brand content
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POST - PROD
Retouching, from essential to high-end finishing
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AI VISUALS
From packshot to on-model imagery and video
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STORAGE
DAM solutions & integrations
Results
One Packshot. A full PDP.
The same garment shot on The ORB becomes a complete PDP content set - including on-model, invisible mannequin, detail shots and contextual imagery.
Before
AFTER
Full PDP output via AI workflow
✓ Full on-model front + back - realistic drape and fit
✓ Ghost mannequin, detail shots, contextual stills
✓ Re-use same model images across multiple PDPs
✓ Single packshot → complete PDP content pack
Single packshot from ORB capture
✗ Single view - no model context
✗ Doesn't show fit, drape or scale on a person
✗ Limited PDP engagement - higher bounce
Start easy. Scale with confidence.
How we roll out AI, stage by stage
ADVANCED
Full Transformation
✓ Real garment on AI model
✓ Digitally re-style a look
✓ Full AI campaign
Requires change management and dedicated art direction.
LOW RISK
Quick wins
✓ CAD to packshot
✓ Relight / change background
✓ Swap the model
Minimal disruption - a safe way for teams to start testing AI.
MODERATE
Cost & speed drivers
✓ Still to 360° spin
✓ Still to video
✓ Model to packshot
More coordination required; strong cost and conversion upside.
Compatible with your stack
Plug into your existing platforms
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Joor
B2B Wholesale Platform
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Le New Black
B2B Wholesale Platform
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Shopify
E-Commerce Platform
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Bright River
Visual content solutions for e-commerce
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PLM Systems
Various PLM integrations
A LOW RISK WAY TO SEE IT WORK
How we start working together. The ORB handles the entire pipeline - your team provides the products.
Physical ORB capture feeds directly into the AI production pipeline - the same shoot delivers same-day packshots and becomes the source material for AI content.
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AI EXPANSION + QC
Generate AI assets; human QC on every single one
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EVALUATE + SCALE
Compare cost & speed; define the rollout plan
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BRAND ALIGNMENT
Review guidelines, define specs, select 5–10 hero SKUs
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PHYSICAL BASELINE
Shoot with ORB; client approves the baseline assets
EXPLORE THE ORB
Go deeper
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Take AI imaging on location — worldwide. Agile units for showrooms, markets and trunk shows. See more here >
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Fixed-studio AI imaging for high-volume in-house production. See more here >
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Ready-to-wear, footwear, accessories, outerwear, luxury jewellery, objects and furniture. See more here >
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Paris, Milan, London, NYC, Madrid, LA, Hong Kong, Sydney, Dubai and more.
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Conversion uplift data, return rate reduction and cost-per-image comparisons. See more here >
Let's work together.
Let us design a pilot for your brand — low risk, high visibility, fast to prove.
Reach out if you are curious or would like further information [email protected]